Intenational Literature
Bilberry may support eye health
(Kajimoto et al., 1998)
This includes:
- Research explores antioxidant activity, microvascular response, bioavailability, and intestinal metabolism
Note: This content is for research reference only and does not constitute efficacy claims.
Target Audience
Applications
Capsules
Tablets
Powder sachets
Beverages
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FAQ
Mirtoselect® is a standardized anthocyanin ingredient manufactured in Italy, derived from wild bilberries (Vaccinium myrtillus L.) sourced from Northern and Central Europe.
The material contains standardized bilberry anthocyanins, with species authenticity and batch consistency ensured through HPLC fingerprinting technology.
This ingredient has passed several international system certifications, including ISO14001, GMP, Kosher, and Halal.
Mirtoselect® possesses good water solubility, allowing it to be widely applied in drinks, powder packs, and general food matrices.
It is suitable for professionals and students who use 3C devices for long periods, as well as seniors who value visual comfort.
It is applicable for capsules, tablets, powder packs, drinks, jellies, and various general foods.
Because its raw material comes from wild bilberries in Northern and Central Europe with limited production, offering differentiated value compared to common sources.
Related recommended ingredients include MaquiBright® (Maqui berry), Lyc-O-Lutein® (Lutein), and Astapure® (Astaxanthin).
Yes, it is positioned as a B2B health food raw material, supporting multi-dosage form applications and functional food development.
Although it has good water solubility, it is recommended to conduct solubility and flavor testing to ensure the sensory quality of the final product.
References
Kajimoto O. Clinical Evaluation of the Oral Administration of Vaccinium Myrtillus Anthocyanosides (VMA) in Mental Fatigue and Asthenopia. Scientific Report Collection 1998, 19, 143-150.
Campbell, F., Nicol, P., Nicol, F., Reid, M., Cantlay, L., Moar, K. M., ... & Hoggard, N. (2012). Decrease in plasma protein markers of oxidative stress and inflammation in overweight/obese type 2 diabetics after supplementation with bilberry extract. Obesity facts, 5(S1), 198-199.
Hoggard, N., Cruickshank, M., Moar, K. M., Bestwick, C., Holst, J. J., Russell, W., & Horgan, G. (2013). A single supplement of a standardised bilberry (Vaccinium myrtillus L.) extract (36% wet weight anthocyanins) modifies glycaemic response in individuals with type 2 diabetes controlled by diet and lifestyle. Journal of nutritional science, 2, e22.
Argusti, A., Puntoni, M., Morazzoni, P., DeCensi, A., Coccia, G., Clavarezza, M., ... & Benelli, R. (2011). Abstract A57: Randomized double-blind trial of a rational combination of anthocyanins and curcumin for colon cancer prevention in subjects with colorectal adenomas: MIRACOL study. Cancer Prevention Research, 4(10_Supplement), A57-A57.
Gizzi, C., Belcaro, G., Gizzi, G., Feragalli, B., Dugall, M., Luzzi, R., & Cornelli, U. (2016). Bilberry extracts are not created equal: the role of non anthocyanin fraction. Discovering the “dark side of the force” in a preliminary study. European Review for Medical & Pharmacological Sciences, 20(11).
Riva, A., Togni, S., Franceschi, F., Kawada, S., Inaba, Y., Eggenhoffner, R., & Giacomelli, L. (2017). The effect of a natural, standardized bilberry extract (Mirtoselect®) in dry eye: a randomized, double blinded, placebo-controlled trial. European Review for Medical & Pharmacological Sciences, 21(10).